The Masters 2026

When Rory McIlroy finally clinched The Masters in 2025, he not only completed golf’s Career Grand Slam having won all four of the sport’s major championships – The Masters, PGA Championship, U.S. Open and The Open Championship - he also realised the dream of his boyhood self, of the seven year-old who had sat and watched the tournament by his father’s side in Holywood, County Down. 

It was the culmination of this dream that he recalled during his post-match speech to a jubilant crowd, but even as he addressed the audience at Augusta and around the world, Rory took a moment to pass the baton to his young daughter, Poppy, as he said: ‘Never, ever give up on your dreams.’ The high emotion of the day, the breathless hush and release of the crowd as McIlroy holed the winning putt in a sudden-death playoff against Ryder Cup teammate, Justin Rose, would become the basis for Sky Creative’s campaign for The Masters 2026; a project which would reunite Editor, Jeff Collins, and Dubbing Mixer, Simon Hitner, whose dazzling promo for the U.S. Open 2024, Every Beat Of The U.S. Open walked away with the Sports - Clip Based prize at the Global Entertainment Marketing Awards - the GEMAs - but The Masters 2026 would require an entirely different approach. How they dovetailed with Sky Creative's Melina Hemchaoui, as well as RTS-nominated Colourist Mark Mulcaster, is set out below.