Sky & NOW Black History Month
Sky & NOW Black History Month
The team
Justin North
Audio
The brief
SPS were engaged by Sky Creative Agency to provide audio post on a 60-second promotional ad for NOW’s Black History Month (BHM) campaign. The brief was to promote Sky’s Black History Month programming with enhanced clarity and emotion.
The solution
We chose a talented audio dubbing mixer that was passionate about the content and sensitive to the issues around the subject. Our audio dubbing mixer navigated a tight turnaround time to restore old film footage audio, clean up dialogue and add sound design and mix the powerful promo.
The promo was turned around in 3 hours, audio mixed in Avid Pro Tools, delivered for transmission on multiple Sky channels throughout October, and contributed to the client being crowned ‘Best Newcomer’ at the 2020 Pro Max Awards.
