May - Best Of The Month

When coming up with a fresh and contemporary idea for a Best Of The Month Promo that makes the hairs on the back of your neck stand up and sets pulses racing, it might seem a tad contradictory to reference someone who has been dead for over 400 years; but when that someone is William Shakespeare you soon discover that the Bard of Avon had a word or a verse for every occasion of 'great pith and moment', and that those words lend themselves as much to the field of sport as to the field of battle. 

Commentators use his phraseology almost without realising. If you've ever heard of a player referred to as a 'tower of strength' whilst wearing their 'heart upon their sleeve', or watched a final over with 'bated breath', thought that a Grand Prix was a 'foregone conclusion', or that a teenage prodigy was entering a 'brave new world', then you're listening to classic Will S.

Unsurprising for someone who added over 1,700 new words to the English language. When it comes to modern sports promos, 'Suit the action to the word, the word to the action' might have been Shakespeare's entreaty to every Promo Producer and our very own 'Shaxpeare', Shakera Talla-Gregory, appears to have taken these words to heart, even to her 'very heart of hearts', with the concept for May's Best Of The Month promo. Packed with all the action available on Sky Sports this month, maybe it's 'too much of a good thing', or a 'wild-goose chase', but taking on the challenge certainly wasn't for the faint-hearted.' Fortunately, Shakera and her team are 'made of sterner stuff' which means that you get to enjoy 'a dish fit for the gods'.